Makini
A summer brand you finish yourself: identity, packaging and site for a crochet swimwear kit.
- Role
- Brand designer
- Year
- 2025
- Scope
- Logo, Color, Packaging, Stickers, Website, Social
Context
Makini sells crochet swimwear kits: the customer finishes the piece themselves. It is made for crafty women aged 20–35 who crochet or want to learn.
The idea
Summer meets handmade. A warm, earthy palette taken from the beach and the yarn, with kraft packaging and stickers so every touchpoint feels crafted rather than mass-produced. The same language carries from the kit box to the site and social.
Status
Identity, packaging, site and social delivered in 2025. The brand has not launched yet.
